The Amazing Spider Man and Technology

An official website for the film was made. This gives the audience a connection to the film and enables them to research more into what it's about and look through a gallery of images. 

A press interview was held at comic con which is a huge annual event that is extremely popular. The interviews are popular with audience's as many of the fans idolise the actors and love to hear from them. This also gains the film more publicity and we gain the personal views of the actors.

The teaser trailer is released before the main trailer. This gives the audience an insight into the film and keeps them gripped/interested. It entices the audience into wanting more.

The viral campaign involved getting the public to act out a spider man scene whilst dressing up as spider man. This created the excitement and suspense which enabled audience's to take an active part in the film.

This viral website was a marketing mechanism opened to the public whilst the film was being released. It is currently unavailable to view. The purpose of this would have been to increase promotion of the film and to allow the audience to feel more connected within the distribution. 

The purpose of the website was initiating a game for audience's to take part in. Twitter unlocked the website and hints were sent out to a person who would turn up to a location and graffiti a spider. This would enable certain people to view the first scene of the film. 

Trailers have enabled audiences to take an active part in giving the film feedback, for example - trailers are posted onto YouTube; therefore , allowing audiences to comment with their views. 

Accounts on social networking sites, such as Twitter and Facebook were created to help the promotion of the film. Twitter allows topics to trend which would increase the recognition of the film whilst also allowing users to comment on the film and socially chatting about it together.

The film was released in over 60 countries; the release date in the UK was 3rd July 2012. The film was available to watch in 2D and 3D. 

Imax: "The IMAX release will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customised theatre geometry and powerful digital audio create a unique environment that will make you feel as if you are in the movie."

Batman: Institutions

Independent is the parent company of Warner Bros, who distributed the Batman Trilogy. This parent company has many subsidiaries, some of which include: HBO and IPC Media. Therefore, it would be vertically integrated. This is beneficial to the Batman film as the links enable more advertising and synergies in different areas of the media, such as: magazines and TV networks etc. As Warner Bros are a subsidiary of such as huge global company it enables their films to have higher budgets. Warner Bros also have links with Universal, for example: The Harry Potter series now has a theme park under their company in Florida.  Batman has many cross media conversions as it has been made in television shows, video games and soundtracks.

The Dark Knight Rises

†THE DARK KNIGHT RISES†

PRODUCTION: 

Film production budget: $300 000 000 which converts to around £200843400.00. 

The studios involved in the production include: Legendary Pictures, Syncopy Films & DC Comics

Legendary Pictures: Superman Returns, Batman Trilogy and Where the Wild things are 

Syncopy Films: Inception

DC Comics: Justice League 

 DISTRIBUTION:
Warner Bros This film was distributed in a total of 76 countries...ranging from the UK, USA to Switzerland, Turkey and South Africa. Warner Bros/IMAX were the home distributors :  The Dark Knight set a sales record for most DVDs sold in one day. ( 300 000 000 units on the first day)

Marketing techniques included: advertising posters,  billboards, interviews with the director and cast on television and in magazines/news papers, multiple film trailers, apps for tablets and smart phones and comic books, release of lego and video games. 

The Official 

Batman Drinks 

Batman Lego Products

EXHIBITION: 

 The box office takings: $1, 081, 041, 287

Home format includes DVD, Blu Ray, Digital Copy, Illegal streaming on the internet, Sky Box Office/Movies

Audiences can consume the film from piracy websites, iTunes, Netflix, love film etc

The Film Process

The Film Process

Production:

• Ideas - comes from sources of inspiration e.g books, surroundings, people, other films, life events
• Script - then it is the producer's job to make it become reality
• Director and writer is needed
• Pitch your ideas in order to gain an institution to fund your film
• Finance - production company
• Story board - sets the ideas out
• Casting is needed for actors
• Special/visual effects needed
• Production and set design 
• Shooting the film - this requires camerawork, actors etc  

Distribution:

• Advertisement 
• Cinema
• Getting it out and known to audience's
• Promotion - can be done through interviews and world premieres
• See whether the film will gain large audience's - determines the distribution in cinema, local cinema venues or straight to DVD release or regular TV made film. 

Exhibition: 

Different ways the audience consumes the film 

• The premieres - very high profile, actors and director attend - gains large media coverage 
• UK has 3500 cinemas!!
• Prints - the amount of copies made (film reels)
• Box Office performance
• Distribution recoup their marketing costs - then financers can recover their costs 

Home exhibition; DVDs, Internet, TV (Sky Box Office), Game Consoles (PS3 & XBox)